Boost Your Business 50 Percent Overnight with Segmentation | Dan Faggella | Episode 62

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  • How do you boost your business by fifty percent or more without any extra leads or customers?
  • Even if you only do a poor job of implementing?
  • And how can you do it pretty much instantaneously?

That’s what we’ll be talking about today with email marketing expert Dan Faggella.

Dan Faggella

Dan FaggellaDan Faggella is an author, speaker, marketing automation expert, National Brazilian Jiu Jitsu Champion and has a Master’s Degree in Applied Positive Psychology from the University of Pennsylvania.

He’s also the founder and CEO of CLVboost. CLV stands for Customer Lifetime Value and as the name suggests the company helps businesses to boost the lifetime profits that each customer brings.

In particular the company helps clients to automate their marketing through surveys and email and we’ll get to exactly why those two things are such a powerful combination as well as why and how you should be using them in your business as we go through the show.

Resources Dan recommends for segmenting are…

  • Infusionsoft though this may be more than you need if you’re just starting out
  • If you want a budget option then check out GetResponse

Dan’s favourite book:

  • Dan loves the inspiration he gets from reading biographies of the world’s top achievers and recommends ‘Napoleon’ by Vincent Cronin.

Dan’s favourite quote:

“The unexamined live is not worth living.” — Socrates

How to connect with Dan

  • Find out more about Dan and email marketing and segmentation by visiting CLVboost.com
  • You can also email Dan at Dan [at] clvboost.com

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21: Laura Betterly: The online marketing expert the “gurus” go to for help!

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Laura BetterlyLaura Betterly is the online marketing expert the “gurus” go to for help! The famous Internet Marketers she’s worked with read like a “Hall of Fame” list and include Frank Kern, Ryan Deiss, Andy Jenkins and Mike Filsaime.

Her marketing exploits have seen Laura featured in The Wall Street Journal, The Washington Post, Newsday and on CNN. Laura is a former punk guitarist, she’s taken a company public and she has two twenty-something sons.

In this show Laura shares some great stories from the early days of Internet marketing as well as what’s working today – great resources and best practices for growing your business fast.

How to connect with Laura

  • Laura’s website is packed with great information and links including a link to Traffic Genesis – the mega-successful course that Laura created with Mike Filsaime and Andy Jenkins. You can visit Laura’s site here: LauraBetterly.com
  • If you want to connect with Laura on Facebook then visit her page here: Facebook.com/LauraBetterlyLive
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