Tag Archives: content marketing

The New Way to Market and Profit Online | Paul Colligan | Episode 55

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  • There are now billions of users on the major social platforms.
  • So how do you reach them on multiple platforms with a single piece of content and turn them into paying customers?
  • And how to you automate that process so that you can post your content only once and still be able to hit all the platforms you must be on – saving you time and making you money?

That’s what we’ll be talking about today with content and multicast marketing expert Paul Colligan.

Paul Colligan

Paul ColliganPaul Colligan is truly a multi-talented marketer and entrepreneur.

And I’m going to highlight some of his achievements, but before I do I want to say what a huge honour it is to be interviewing him. And that’s because it was reading his books that inspired me to start this podcast!

The books in question were ‘Podcast Strategies’ and ‘Multicast Marketing’ – and by the time I’d finished them I’d gone from ‘being aware of podcasts as maybe having some platform building potential’ to absolutely sold and ready to start my own.

So, you already know from what I’ve just said, that he’s the author of multiple books – BTW, he’s got others and they’re all bestsellers.

And as well as being a podcasting expert, Paul’s also an expert on YouTube, YouTube Live and Google Hangouts. And, on top of that, he’s a content marketing expert.

Plus, he’s been involved in online product launches that together have brought in tens of millions of dollars.

But, if I were to try and summarize what Paul does I would say that he helps entrepreneurs leverage technology to build systems and grow their businesses to extraordinary levels of success.

So, it’s my privilege to introduce my guest today – the one, the only, Paul Colligan!

An online business resource Paul loves is…

  • Paul uses Instant Customer to capture emails and mobile numbers from customers using the one thing they all have in common – their phones! It’s a fantastic system that allows people to give their email to you wherever they are (unless they’re actually driving!).

Paul’s recommended book:

Paul gave us a great quote that sums up the multicast marketing approach:

“Ubiquity is the new exclusivity.” — Arriana Huffington

How to connect with Paul

  • You can connect with Paul on your platform(s) of choice, listen to his podcasts and read his blog posts by visiting PaulColligan.com
  • As mentioned on the show, Paul has an exciting new book about to launch. I’ll certainly be reading it! To get on the early bird list visit HowtoPodcastBook.com

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Kate Erickson talks blogging, podcasting and a 6 figure a month business | Kate Erickson | Episode 30

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Kate EricksonKate Erickson is the content creator and community leader for the award winning podcast EntrepreneurOnFire. Kate writes the EntrepreneurOnFire blog and the now famous EntrepreneurOnFire monthly income reports – famous, by the way, because last month alone EntrepreneurOnFire brought in $241,000 and change!

Kate also manages the two EntrepreneurOnFire communities – Podcasters’ Paradise and Fire Nation Elite. And since I’m a member of both those groups it’s through that work that I’ve got to know Kate over the last few months.

Kate recently became the host of a brand new podcast of her own, which is already highly successful. That podcast is called Kate’s Take: The EntrepreneurOnFire Audio Blog.

So as you can see, she is eminently qualified to be talking to us about how to publish and how to get our message out to the world and I’m really looking forward to hearing what she has to say!

An online business resource Kate loves is…

Kate‘s recommended book:

Kate’s favorite quote:

“Being realistic is the most common path to mediocrity” — Will Smith

How to connect with Kate

  • To check out Kate’s blog, the famous EntrepreneurOnFire income reports and everything else the site has to offer visit EOFire.com
  • And here’s a direct link to Kates take on iTunes: Kate’s Take
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How to get 118,000 Twitter followers | Gary Loper | Episode 29

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Gary LoperGary Loper is a Twitter expert with an amazing 118,000 Twitter followers! In this show Gary explains exactly what he’s done to achieve such crazy numbers and how he’s built an entire business around Twitter.

Gary takes us step-by-step through his winning “4 x E Formula” that will let you rapidly grow your Twitter following so that you can get your message out and build your own business. He also explains what sort of tweets you should be sending out (there are several different types) and how often you should be sending them for best results.

You’ll discover how you can get seen and heard by people who aren’t even following you. Plus, Gary gives you his take on the best tools for automating your tweets to save yourself a lot of time and how you can optimize your results with a combination of real time “interactive” tweets and pre-scheduled automated content tweets.

Listen to Gary guide you on how to take your business to the next level with Twitter.

An online business resource Gary loves is…

  • Twitter – I should have seen that one coming, right! 🙂

Gary’s recommended book:

  • Gary gave us a great recommendation: “Outwitting the Devil” by Napoleon Hill. The background to this is that it took 75 years to get it published – something I had no idea about, but Gary explains the whole thing 37’43 into the interview.
  • It’s Napoleon Hill’s follow up to “Think and Grow Rich”, which is by far the most recommended book I get on this show. I definitely recommend you check that out if you haven’t already – it’s a must read for all entrepreneurs.

How to connect with Gary

  • You can find Gary on Twitter by searching for @GaryLoper
  • You can check out Gary’s website by visiting GaryLoper.com
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