Tag Archives: business

Grow Your Business with Marketing, Mentoring and Mind Power | Ron Holland | Episode 41

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  • How do you position yourself so that you’re a leader in your market?
  • How do you generate a constant stream of highly qualified leads?
  • How do you raise money to grow your business – in other words, what makes you and your business attractive to investors?
  • And how do you tap into the power of your own sub-conscious mind to take your business to the next level?

On this show you’ll discover all this and more as we talk to someone with 40 years experience as an entrepreneur, business mentor and business investor – Ron Holland!

Ron Holland

Ron HollandRon Holland has 40 years’ experience as a business mentor helping entrepreneurs.

Ron is also a highly acclaimed speaker and business author with over 20 books published since 1977 during which time he’s had bestsellers through mail order, traditional bookstores and Kindle.

Ron’s 1977 book ‘Debt Free with Financial Kung-Fu’ has never been out of print and his 1981 book ‘Talk and Grow Rich’ was the first book to introduce NLP – Neuro Linguistic Programming – to the business world.

Ron has raised millions in equity for startup and early stage companies and has helped many people become millionaires through his mentoring.

An online business resource Ron loves is…

  • Ron loves Google because of it’s incredible power to answer questions if you search hard enough.

Ron‘s recommended book:

Ron is not shy about promoting himself as you can see from his answers to this question and the one below – and there’s a lesson for all of us in that. Most people don’t do a good enough job of promoting themselves.

Ron‘s favourite quote:

“Stop kidding yourself and start dreaming.” — Ron Holland

How to connect with Ron

  • You can connect with Ron and download a free copy of his book ‘Turbo Success’ by visiting RonGHolland.com

Don’t miss another episode!

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Network Your Way to the Top | John Corcoran | Episode 36

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  • How do you network your way to the top?
  • How do you make the connections that will take your business to the next level?
  • What’s the best way to increase your profits and get more and better clients through networking?
  • And how do you network in a way that builds long-term relationships with the players in your industry so that you get to hang out with people who are at the top of their game and making big things happen… and become one of those people yourself?

Whichever way you cut it, networking is an essential skill for entrepreneurs.

On this show networking expert John Corcoran explains how you can do all of these things – and throws in a little free legal advice along the way! 🙂

John CorcoranJohn Corcoran is a man of many talents. He has worked in Hollywood and the heart of Silicon Valley. He has written speeches for President Bill Clinton and for the Governor of California… before losing his job when Arnold Schwarzenegger became the Governator.

He now owns a boutique law firm in the San Francisco Bay Area catering to business owners and entrepreneurs and is the founder of Smart Business Revolution and host of the Smart Business Revolution podcast through which he shows entrepreneurs and business owners how to turn relationships into more clients and increased profits.

And, on top of all this, he is also a writer whose work has appeared in Forbes, Huffington Post, Lifehacker, Business Insider and numerous other publications.

An online business resource John loves is…

  • Lastpass.com to take care of all your passwords for you – securely
  • Contractually.com a CRM system that will really help you with your networking and relationship building

John’s recommended book:

John’s favourite quote:

Succeeding in business is all about making connections. It’s all about personal contact. You need to get out and about, meeting people and developing relationships.” — Sir Richard Branson

How to connect with John

Networkding Book

Don’t miss another episode!

iTunes loves to see new subscribers! It’s a huge part of their ranking algorithm. So if you enjoyed the show and you want more then click the big “can’t miss it” yellow button below to subscribe via iTunes. You’ll also be doing me a big favour by helping to support the podcast. 🙂

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6: Brandee Sweesy: Adding a “nitrous boost” to your marketing with Google Hangouts!

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Brandee SweesyBrandee Sweesy is friend of mine and an expert on Google Hangouts. Specifically, she’s a leading Hangout Marketing expert. With 20 years of marketing and public speaking experience Brandee helps coaches, speakers, online thought leaders and businesses to Engage! Ignite! Expand! their audiences with Google Hangouts and live video. With her unique strategies she helps clients drive thousands of viewers and thousands of dollars in sales every month using Google Hangouts.

I met Brandee at an impromptu mastermind and barbecue last time I was out in San Diego, which is truly becoming the “Silicon Valley” of Internet Marketing as well as being a great city!

What is a Google Hangout?!

In case you’re not familiar with them a Google Hangout (or Hangout on Air or HOA) is what Google describes as “the unification of their video, voice and chat.” In one sense it’s similar to Skype in that you can have up to 10 people chatting (“hanging out”) live on video. The magic is that it also streams live to your YouTube channel where any number of people can tune in to watch. And… it’s completely free – doing something like this would have cost you thousands just a year or two back!

“Tripping” into Google Hangouts

Brandee did her very first Hangout to help launch another brand. With very little promotion and just 36 hours’ notice that Hangout had 700 viewers!!! At this point Brandee realized she was onto something big and began to learn about Hangouts properly. An important distinction that she makes is that she’s a Hangout Marketing Expert as opposed to a Hangout Expert. In other words, it’s the marketing side she’s interested in and she doesn’t get too hung up on the tech side.

Brandee does high-end consulting with household name clients as well as offering courses teaching people how to use Google Hangouts.

Falling down flat!

The best entrepreneurs have tasted failure as well as success – in other words, at some time in their journey they’ve fallen completely flat! What sets the most successful apart from the rest is their ability to pick themselves up, learn the lessons and move on: don’t let failure (or success for that matter) define you.

In the context of a run at Oprah, Brandee explains that as an entrepreneur you can only “connect the dots backwards” (listen in at the 11’00” mark for how she explains this).

“Embrace your failures because your failures are only setting you up for bigger successes.” — Brandee Sweesy

“YouTube marketing on nitrous”

The most neglected part of Hangouts is what Brandee calls “YouTube marketing on nitrous.” YouTube marketing on its own is very effective… However, Hangouts will outrank anything on Google (note that Google owns YouTube so this obviously helps!).

They rank so well that they can be number one on Google before the broadcast even starts!

Keys to successful Hangout marketing:

When you set your Hangout up be sure to do the following things:

  • Keyword tag it
  • Title it properly with the sort of relevant “How to” phrases that people are searching for
  • Put in a good description
  • Include a call to action (CTA) at the start of your description making sure that it’s above the fold
  • Don’t forget to also include a CTA in the Hangout itself when you tell people what you want them to do

“Insane!”

When I asked Brandee how Hangouts and being known as a Hangout marketing expert had helped position herself and her business the word she used to describe the transformation was “Insane!” People began describing Brandee as the “overnight success” – and it had only taken 20 years in marketing for that “overnight success” to happen!

Brandee did that first Hangout on 6th April 2013 and then… Boom!

By the end of May someone had offered to publish her. In June Brandee was asked to speak on stage at Social Media Marketing World. The trajectory was rapid and “crazy” and now Brandee has clients who are world famous. (She does mention one of them in passing during the interview – first name only. See if you can catch who it is!)

Now Brandee is “on the map” she has a platform to share her other ideas in addition to her Hangout expertise.

Taking massive action

One of Brandee’s clients – who had never done a Hangout before – went from zero to 2,000 subscribers in less than 30 days. In the process he attracted millionaire clients to his high-end mastermind. There are two keys to this kind of success:

  1. Taking massive action
  2. Being consistent: success doesn’t happen overnight – you have to keep going and keep improving.

Remember: success comes from MIA = Massive Imperfect Action (one of my favorite acronyms)

Transparency

One of the things that Hangouts bring is the ability to connect with people by being transparent and authentic live on air. Your prospects, fans and followers get to see the real you and this is tremendous for relationship building. The more natural you can be and the more you can share your story with people the more successful you are likely to be.

The future Google Hangouts

The amount of money and bandwidth Google have pumped into Hangouts is astronomical. NASA, Richard Branson, the White House and big movies all do Hangouts. New features are being added all the time and it has been HD for a while now. Could Google be positioning to take over from traditional broadcasting with Hangouts and live streaming HD video?

Even though technically they are YouTube videos, Hangouts outrank YouTube videos because they are current and relevant.

People are starting to up their game on Hangouts and bring ever higher levels of production quality. This is allowing them to begin to compete on a much more level playing field with the traditional broadcast media using “a free software that Google provides and loves because it’s their baby!”

Amazing really when you stop and think about it!

Getting started with Google Hangouts

You can get started with Google Hangouts at very little cost. In fact you could start for free just using the built in webcam and mic on your computer. However, for a really small investment you can significantly up the quality of your production:

The webcam that Brandee recommends and which is used by a lot of the top marketers is the Logitech C920 which only costs around $70. (This is best used with a small tripod so that it can be set back a little from your computer.)

There are lots of good inexpensive microphones on the market. The one that I use and recommend for webinars and Hangouts is the Blue Nessie – it’s both excellent and stylish and gives really high sound quality at only around $70.

And for listening to other guests without their sound being picked up on your mic you can simply use whatever set of earbuds you already own.

Lighting is key so make sure your lighting is good. Strive to have plenty of light, but avoid backlighting yourself or you’ll appear in shadow.

Another key is to simply get started! Don’t put lots of pressure on yourself to create a massive production. And hour of TV time only has around 42 minutes of content so don’t feel like you have to come up with an hour of content right out of the gate. Try starting with a short 12 to 15 minute Hangout and then build from there if you need to (that may be all the time you need).

Success ritual:

Meditation

Recommended books:

Download a free audiobook:

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Brandee’s favorite quote:

Screw it just do it!” — Richard Branson

Screw It, Let’s Do It” also happens to be the title of one of Branson’s bestselling books as well.

Business top tip:

Learn to dance with your demons. As an entrepreneur your “stuff” is going to come up – know this will happen and keep pushing forward.

How to connect with Brandee

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